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VP of Marketing

Client of MCG Associates

Posted on May 17, 2018

3 - 4 years Saudi Arabia - Saudi Arabia

Bachelor of Business Administration(Management). Any Nationality

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Job Description

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Description
The Company
The client is a leading organization in the education sector. They are the largest education group in the region.
The Role
Focus on building the company reputation in KSA while optimizing marketing and communications ROI and contributing to growth and expansion, enhancing revenue by attracting key audiences and driving customer acquisition.
Key Responsibilities:
• Develop marketing and communications strategies and tools specifically to aid the sales function in acquiring and maintaining new customers by way of increased brand awareness and building brand equity.
• Implement a marketing plan to ensure effective usage of the entire marketing mix such as advertising, social media, public relations and online channels
• Develop, communicate and cascade business objectives to respective sections and operating units; follow up on proper execution.
• Prepare annual marketing and communications plans including activities and programs that have to be delivered to maintain differentiation, positioning and acquisition targets
• Direct market research and collaborate with external consultants to test industry parameters and customer behaviors; assist various stakeholders to translate research findings into action plans.
• Understand the dynamics of the industry and recognize the effect of all factors affecting the business such as government regulation, competitor behavior and substitutes.
Required Skills:
• Bachelor s degree coupled with a graduate degree (MBA or otherwise) in Marketing preferred
• Minimum 10 years of Marketing & Sales experience in a multi-national marketing led organization,
• At least 5 years in a leadership capacity, previous experience as head of marketing and communication an asset.
• Extensive experience in the use of Market Research and Branded Goods to drive marketing and communication strategy.
• At least 3 years marketing and communication experience in KSA, with regional knowledge an asset.


Real Estate

Keywords

Public relations Market research Social media Brand awareness Customer acquisition Marketing planning Advertising Equity Focus Usage

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Client of MCG Associates

MCG Associates is a reputed and leading international recruitment, talent search, and HR consultancy. With offices located in Dubai, Hong Kong and London, the consultancy is the most trusted advisor that leverages its market knowledge to assist its clients in finding the top talent. The company spec ializes in communications, sales & technology and marketing sectors.



MCG Associates includes an extensive experience of not only working with international organizations but also with start-up businesses. The company cares about its clients’ businesses as well as ensuring long-term careers for those it represents. It has a team of skilled people who present a perfect balance of intellect and experience. The company opens the door to several opportunities that attract the best talent with transferable skills.

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Name/ Designation:
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Website http://www.mcgand.co/jobs/vp-of-marketing/


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