Website Channel Specialist & Business Analyst

Confidential Company

Employer Active

Posted 2 hrs ago

Experience

2 - 5 Years

Job Location

Dubai - United Arab Emirates (UAE)

Education

Bachelor of Business Administration, MBA/PG Diploma in Business Mgmt(Marketing)

Nationality

Any Nationality

Gender

Any

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Website Channel Management

  • Serve as the primary interface between Marketing and Business for all website-related initiatives.
  • Coordinate with internal stakeholders and external vendors/partners to ensure website content, design, and functionalities are aligned with business objectives.
  • Manage updates to promotions, offers, and vehicle listings on the website in coordination with the business team.
  • Ensure seamless customer journey on the website, focusing on user experience, navigation, and conversion optimization.

Digital Marketing Initiatives

  • Plan, implement, and monitor digital marketing campaigns (SEO, SEM, Google Ads, social media campaigns, display advertising, remarketing, etc.) along with the Marketing team.
  • Collaborate with the Marketing team to ensure campaigns are aligned with brand positioning and business requirements.
  • Track campaign performance, optimize strategies, and ensure maximum ROI, provide periodic reports to monitor performance of campaigns and suggest changes to grow the website business.

Analytics & Insights

  • Monitor website and digital campaign analytics using tools such as Google Analytics, and other relevant tools.
  • Provide regular reports to Management on website traffic, lead generation, and conversion rates.
  • Translate complex web traffic and behavior data into clear, actionable, and strategic business recommendations for non-marketing stakeholders.
  • Recommend actionable solutions to increase online visibility, enhance customer engagement, and drive more traffic.
  • Also provide analytics and insight to the business from other channel and sources of business, Cash, Local TA, international broker, Customer profiling etc.

Cross-Functional Collaboration

  • Work closely with Business teams to understand upcoming offers, demand patterns, and customer preferences, ensuring they are reflected in digital channels.
  • Liaise with IT/web developers for website enhancements, bug fixing, and new feature development.
  • Partner with Sales & Operations to align web campaigns with inventory availability and pricing strategies.

Desired Candidate Profile

Technical Skills

  • Ability to query, clean, and process large datasets using SQL or Excel
  • Proficiency with tools such as Google Analytics (including GA4), Google Tag Manager, and Google Ads.
  • Skills in creating compelling, visual reports and dashboards using tools like Tableau, Power BI, or Looker Studio.
  • Familiarity with social media advertising platforms (e.g., Meta Business Suite) and other relevant marketing software.

Marketing & Analytical Skills

  • A solid grasp of digital marketing principles, including SEO, SEM (PPC), social media marketing, and customer segmentation.
  • The ability to identify trends, formulate hypotheses, and develop data-driven strategies for campaign optimization and growth.
  • Understanding of key performance indicators (KPIs) and performance benchmarks across various marketing channels.

Soft & Workplace Skills

  • Strong written and verbal skills to clearly present complex data insights and recommendations to both technical and non-technical stakeholders.
  • A proactive approach to identifying challenges and crafting data-backed solutions.
  • Ability to work effectively with marketing teams and other departments to achieve organizational goals.
  • A willingness to stay updated with evolving digital technologies, platforms, and consumer behaviors.

Qualifications

  • A bachelor's degree in marketing, business, statistics, computer science, or a related field is often a requirement.
  • Pursuing industry-recognized certifications, such as the Google Analytics Certification, can significantly boost your profile.

Employment Type

    Full Time

Company Industry

Department / Functional Area

Keywords

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Confidential Company