Wholesale Account Manager Specialty Coffee

JOUD Coffee

About the Role

This is a builder role for someone who knows how to create momentum, open doors, and turn relationships into recurring revenue.

You will be responsible for developing Joud Coffee’s wholesale customer base, building and managing the sales pipeline, leading tastings and commercial discussions, converting prospects into active accounts, and growing those accounts over time.

This is not a passive account management role and not a generic sales rep role. We are looking for someone who can combine commercial discipline with specialty coffee credibility and represent Joud Coffee professionally in the market.

What You’ll Be Responsible For

Building the pipeline

Identify and target specialty cafés, coffee shops, bakeries, restaurants, offices, and selected hospitality accounts

Build and maintain a qualified pipeline of prospects

Conduct outreach, field visits, meetings, follow-ups, and relationship-building activities

Maintain clear visibility on lead status, next steps, conversion stage, and revenue potential

Winning new business

Engage founders, café owners, operators, and decision-makers

Present Joud Coffee’s wholesale proposition in a credible and commercially compelling way

Lead tastings, cuppings, and product trials with prospective customers

Understand each prospect’s coffee program, pain points, volume potential, quality expectations, and commercial requirements

Prepare proposals, quotations, and account recommendations

Negotiate commercial terms within agreed parameters and close new accounts

Launching and growing accounts

Coordinate onboarding with internal teams to ensure a smooth customer launch

Support setup of product selection, ordering process, delivery rhythm, and account activation

Stay close to new accounts during the early launch period to drive repeat ordering and stability

Build strong account relationships and identify opportunities to grow monthly volume and product mix

Monitor account health, retention, and commercial performance

Bringing market insight into the business

Track competitor activity, pricing, coffee offerings, and customer expectations in the market

Share structured feedback on objections, demand trends, and areas of opportunity

Help refine wholesale tools, pricing frameworks, onboarding approach, and sales materials

What We’re Looking For

4–8 years of experience in B2B sales, business development, or account growth

Strong preference for candidates from specialty coffee, coffee roasting, premium foodservice, beverage distribution, café supply, or hospitality supply

Proven ability to build a pipeline and win new business from scratch

Strong commercial judgement with the ability to think in terms of revenue, margin, account quality, and long-term value

Good understanding of specialty coffee and café operations

Confident leading customer meetings, tastings, and commercial conversations

Strong follow-through, reporting discipline, and ownership

Comfortable working in a field-based role that requires initiative and movement

UAE market experience is strongly preferred

Valid UAE driving licence is preferred