Women s Health Brand Lead - EME

Aspen Holdings

RESPONSIBILITIES:

• Lead the development and execution of the central brand strategy for the assigned Therapy Area, aligned with corporate objectives and local markets' needs.
• Develop and own the annual central brand plans, including strategic imperatives, tactical planning, KPIs, and budget oversight.
• Serve as the primary strategic point of contact between the central marketing function and in-market brand teams.
• Collaborate with cross-functional stakeholders (Central/Local Medical, Market Access, Regulatory, Commercial) to ensure brand growth consistency.
• Helping to set and validate annual sales budgets and long-term plans for assigned products and assessing performance accordingly.
• Training and guiding the sales force with skills and innovative promotion for achieving commercial objectives.
• Full responsibility, management, tracking and reporting of territory approved A&.
• Drive the creation of core central assets, messaging, and campaign frameworks for adaptation across regions.
• Planning for new product launches, starting with prelaunch activities, successful launch and post-launch tracking and reporting.
• Knowledge and expertise to drive digital marketing strategies, campaigns and tactics in addition to direct-to-consumer campaigns, metrics and best practices.
• Continuously monitoring market trends, competitive intelligence, and performance analytics to continuously refine brand strategy.
• Interaction with internal and external customers; KOLs, Hospitals and advertising agencies.
• Organizing and attending local congresses/CMEs, launch events, and Standalone meeting.
• Supporting validation of In-licensing search and profiling opportunities, and filling the BD team with pipeline products per the company's strategy and long-term vision.
• Planning and implementing capability and or action to drive assigned products' performance.
• Plan and attend field visits in key markets to support commercial operations and oversee assigned brands' tactics execution