ZOHO CRM & eCommerce Marketing Specialist

Confidential Company

Employer Active

Posted 21 min ago

Experience

2 - 8 Years

Job Location

Dubai - United Arab Emirates (UAE)

Education

Any Graduation

Nationality

Any Nationality

Gender

Any

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Job description:

Job Summary:

We are looking for a CRM Marketing Specialist to support the marketing team by managing, optimizing, and executing campaigns on Zoho CRM. The ideal candidate will understand eCommerce operations, customer journeys, WhatsApp-based engagement, and loyalty programs tailored to the UAE market.

Key Responsibilities:

1. CRM Campaign Management

  • Create, execute, and optimize Zoho CRM campaigns (email, SMS, WhatsApp).
  • Manage automation using Zoho Campaigns / Zoho Flow.
  • Build segmented customer lists using engagement and purchase behaviour.

2. eCommerce & Customer Journey Optimization

  • Develop end-to-end customer journeys integrated with WhatsApp, website, and online ordering systems.
  • Support eCommerce promotions, abandoned-cart flows, and retention campaigns.
  • Analyze customer behaviour to improve funnel conversion.

3. Data & Automation

  • Use Zoho Flow to automate CRM and marketing tasks.
  • Maintain data accuracy and set up dashboards for marketing insights.
  • Track CRM KPIs such as open rate, conversion, retention, and repeat purchase.

4. Loyalty & Engagement

  • Develop and manage loyalty programs (stamp cards, cashback, tiered rewards).
  • Drive customer retention and reactivation marketing.

Desired Candidate Profile

Requirements:

  • 3–5 years of experience working with Zoho CRM or similar CRM tools.
  • Strong understanding of eCommerce workflows and digital customer journeys.
  • Experience with WhatsApp marketing and mobile-first engagement.
  • Ability to run campaigns in English (Arabic is an advantage).
  • Experience in campaign automation using Zoho tools.
  • Analytical mindset with strong attention to detail.

Preferred Qualifications:

  • Experience in GCC or F&B / retail / eCommerce industries.
  • Knowledge of loyalty programs commonly used in the UAE.
  • Zoho CRM certification is a plus.

Employment Type

    Full Time

Company Industry

Department / Functional Area

Keywords

  • Zoho CRM
  • Marketing Automation
  • Zoho CRM Campaigns
  • Zoho Flow
  • Loyalty Programs
  • ECommerce Workflows
  • Zoho
  • CRM
  • CRM Marketing Analyst

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Confidential Company