Account Director

Yaz Marketing

The Account Director is the commercial and strategic owner of client relationships at YAZ Media. This role is responsible for driving client growth, revenue expansion, and long-term partnership value, while ensuring work is scoped, priced, and delivered in a commercially sound way across all departments and services. The Account Director is not a project manager they are a senior client leader and growth driver, balancing client trust, internal alignment, and business performance. Key Responsibilities:
Client Leadership & Ownership
Own senior client relationships and act as the main point of accountability
Build long-term, trusted partnerships with key client stakeholders
Ensure high client satisfaction, retention, and relationship continuity
Lead strategic conversations beyond day-to-day execution
Revenue Growth & Upselling
Drive revenue growth across existing clients through upselling and cross-selling
Identify opportunities across Social, Production, Web, and PR services
Lead commercial discussions, proposals, and scope expansions
Work with internal teams to shape commercially viable solutions
Commercial & Scope Management
Own scoping, pricing, and commercial structure of client engagements
Ensure all work is clearly defined, sold within agreed margins, and aligned with internal capacity
Protect the agency from scope creep and underpricing
Escalate pricing exceptions and discounts when required
Strategic Account Planning
Understand client business objectives, challenges, and KPIs
Translate client needs into clear strategic directions for internal teams
Support annual and quarterly planning for key accounts
Ensure work aligns with both client goals and agency growth targets
Internal Coordination & Collaboration
Work closely with Creative, Strategy, Production, Technology, PR, and Media teams
Coordinate cross-department efforts without bias toward any single service line
Ensure briefs are clear, realistic, and aligned with delivery capabilities
Act as the bridge between client expectations and internal execution
Delivery Oversight (Not Execution)
Maintain high-level oversight of delivery quality and timelines
Step in only when delivery, scope, or client satisfaction is at risk
Support teams in resolving challenges without micromanaging execution