Account Lead - Consumer

Bridgestone

Responsibilities:

Market Development Consumer Tyres

• Develop and execute Bridgestone s consumer tyre market strategy across all key regions in KSA (Central, Western, Eastern, Southern).
• Work closely with distributors and key retail partners to assess market performance, pricing structures, consumer trends, and channel effectiveness.
• Monitor and respond to KSA-specific market factors, including vehicle parc trends (SUVs and passenger cars), seasonality, road conditions, and SASO regulatory requirements.
• Convert market insights, sell-out data, and consumer behavior into actionable strategies that support business planning and key account growth.

New Business Development & Channel Management

• Identify and develop new consumer tyre business opportunities that deliver sustainable profitability for Bridgestone and its partners.
• Expand presence across retailers, franchise workshops, and regional distribution channels.
• Ensure optimal product mix, size coverage, pricing positioning, and in-market execution across key accounts.
• Build and maintain strong relationships with distributors and major customers to drive brand loyalty and long-term growth.
• Track and communicate competitor activity, pricing movements, promotions, and new market entrants.

Research, Planning & Reporting

• Lead competitive and market intelligence activities covering consumer tyre portfolios, key sizes, pricing tiers, and promotions in KSA.
• Develop and execute annual, quarterly, and monthly sales plans aligned with market targets and regional priorities.
• Monitor market activities including new product launches, seasonal campaigns, and promotional programs.
• Conduct market and retailer reviews to identify emerging consumer demand and new tyre size opportunities, particularly in high-growth SUV segments.
• Share structured market feedback with regional and global teams to support product planning and portfolio optimization.

Qualifications & Experience Required

Education, Master, Other Certification

• Bachelor s degree in Business Administration, Marketing, Sales, or a related discipline
• Certifications in sales management, channel management, or automotive/tyre industry are an advantage

Experience (Years)

• 6 9 years of progressive experience in sales, account management, or business development
• Proven experience in the consumer tyre, automotive aftermarket, or FMCG sector
• Strong track record managing distributors, key accounts, and retail networks in KSA or GCC
• Experience leading market strategy, pricing, and channel development

Technical Skills

• In-depth knowledge of consumer tyre products, applications, and size management
• Strong understanding of Saudi consumer tyre market dynamics, competitor landscape, and pricing structures
• Experience with sales forecasting, budgeting, and performance tracking
• Advanced proficiency in MS Excel, PowerPoint, and CRM systems
• Ability to analyze sell-in, sell-out, and market data to drive strategic decisions

Language Skills

• Arabic Fluent (spoken and written)
• English Fluent / Business professional level

Soft / Behavioral Skills

• Strong strategic thinking and commercial acumen
• Excellent leadership, communication, and negotiation skills
• Ability to influence and manage senior stakeholders and distributor partners
• Results-oriented with a strong strong ownership mindset
• High level of initiative, problem-solving ability, and decision-making