About Advanced Baking Concept

Almost two decades ago, we introduced a concept to the GCC region that was already well-known in Europe. By investing in advanced freezing and baking technologies, controlling every aspect of the production process, and crafting a diverse range of products that offer unrivaled quality and practicality, we soon opened up an apprehensive market to the undeniable advantages of fresh-from-frozen. This concept not only ensures consistent quality, freshness, flavors, and extended shelf life, it allows customers to save time, resources, and money. Our commitment to quality and innovation means that our facility and expertise are in constant evolution, allowing us to offer goods adapted to the needs of different industry professionals. Today, our fresh-from-frozen products have been joined by ready-to-bake, ready-to-thaw, ready-to-serve, and par-baked goods.