Alliance Marketing - Manager

PwC Middle East

Description

At PwC, we measure success by our ability to create the value that our clients and our people are looking for. Our reputation lies in building lasting relationships with our clients and a focus on delivering value in all we do. We re a network of firms in 158 countries with more than 236,000 people who are committed to delivering world-class capabilities and quality in assurance, tax and advisory services.

Established in the region for 40 years, PwC Middle East employs over 4,200 people across 12 countries. Complementing our depth of industry expertise and breadth of skills is our sound knowledge of local business environments across the Middle East region. Our tailored solutions help our clients meet the challenges and opportunities of doing business in the Middle East market and beyond.

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS - Operations

Management Level

Manager

Job Description & Summary

At PwC, our people in brand management, marketing focus on collaboration to develop and execute strategic marketing initiatives. These individuals focus on driving revenue growth, promoting the Firms services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective strategies to engage clients, enhance the firms brand and market presence, and achieve organisational targets.

As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firms products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.

Primary Duties And Responsibilities

• Lead and execute joint marketing efforts in alignment with one of our firm s strategic technology alliances.
• Collaborate with alliance partner teams and internal stakeholders to build go-to-market plans that drive visibility, client engagement, and pipeline growth.
• Design and deliver co-branded campaigns that showcase the joint value proposition, leveraging digital, content, events, and executive engagement channels.
• Develop integrated demand generation initiatives that align to priority offerings and deliver measurable impact on the sales pipeline.
• Build and maintain strong partner relationships, serving as a key point of contact for marketing collaboration and strategic alignment.
• Coordinate the development of sales enablement tools, client-facing materials, and thought leadership that support the alliance narrative.
• Manage alliance-specific marketing budgets, including MDF (Market Development Funds) planning, usage, and reporting.
• Track campaign performance and partner-sourced opportunities, refining activities based on impact and ROI.
• Stay informed on alliance priorities, technology roadmaps, and market trends to ensure agility and relevance in campaign planning.
• Work cross-functionally with brand, industry, digital, and business teams to ensure consistency and effectiveness across all marketing touchpoints.
• Stay up to date on partner roadmaps, ecosystem trends, and alliance-specific updates to ensure agility in campaign planning.
  
  

Ideal candidates will have the following attributes

Essential

• Bachelor s degree in Marketing, Business, or a related field (technology background preferred).
• 6 8 years of marketing experience, including 3+ years in alliance, partner, or channel marketing within the tech industry.
• Proven experience working directly with at least one of the major cloud and enterprise technology providers (e.g. Microsoft, AWS, SAP, Salesforce, Google Cloud, Oracle).
• Strong understanding of B2B marketing, solution positioning, and partner co-marketing models.
• Experience with demand generation, lead nurturing, and campaign performance analysis.
• Skilled at stakeholder management across matrixed organisations and external vendor relationships.
• Excellent communication, content development, and project management skills.
• Ability to translate complex technology solutions into compelling, client-relevant messaging.
  
  

Desired

• Familiarity with partner marketing platforms and MDF management tools (e.g. Through-Channel Marketing Automation).
• Experience managing multi-country campaigns in the Middle East or emerging markets.
• Comfortable working in a fast-paced, high-growth environment with multiple competing priorities.
• Fluent in English (Arabic is a plus).
  
  

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required:Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Brand Management, Brand Marketing, Business Development, Campaign Performance Analysis, Channel Marketing, Coaching and Feedback, Communication, Consumer Behavior, Content Marketing, Content Strategy, Creativity, CRM Software, Customer Insight, Developing Communication Strategies, Digital Marketing, Embracing Change, Emotional Regulation, Empathy, Entertainment Management, Inclusion, Intellectual Curiosity {+ 31 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Up to 20%

Available for Work Visa Sponsorship?

Yes

Government Clearance Required?

No

Job Posting End Date

Job Details