Amazon Marketplace Specialist

Scale Army

Role Overview

The Senior Amazon Marketplace Specialist will manage the day-to-day operational activities and execute high-impact projects within Amazon Seller Central across a portfolio of eCommerce brands. This role is responsible for overseeing and optimizing the company s presence on Amazon across multiple countries, including the US and Canada, with the goal of driving sales, increasing visibility, and improving overall marketplace performance.

This is a newly created position within the eCommerce Sales function, reporting to the Director of Digital Sales, and collaborating cross-functionally with customer service, email marketing, social media, influencer and affiliate marketing, performance marketing, and graphic design teams. The role ensures Amazon marketplaces are fully operational and optimized for traffic and conversions.

Key Responsibilities Product Launches

• Create new ASINs for product launches using the correct templates and categories/sub-categories

• Coordinate with the Visual & Graphic Design Team to source and upload required images and videos

• Partner with Logistics to set up initial FBA inbound shipments

• Set up, submit, track, and report on Vine Reviews for new product launches

Product Listing Optimization

• Maintain accurate and compelling product listings, including titles, descriptions, images, and keywords

• Optimize listings for search visibility and conversion rates

• Implement best practices for enhanced brand content, A+ content, storefront optimization, and GEO improvements

Sales and Revenue Growth

• Develop and execute strategies to increase sales and revenue

• Monitor and analyze sales performance to identify growth opportunities

• Implement pricing strategies and promotions to maximize profitability

Performance Monitoring and Analysis

• Track key performance metrics such as sales, traffic, conversion rates, and customer reviews

• Analyze data to identify trends and areas for improvement

• Provide regular performance reports and insights to stakeholders

Compliance and Policy Management

• Stay current with Amazon policies, guidelines, and terms of service

• Ensure compliance with listing, pricing, and advertising requirements

• Address compliance issues promptly and implement corrective actions

Competitive Analysis and Market Research

• Monitor competitor activities and market trends

• Conduct market research to identify new opportunities and competitive threats

• Use insights to inform strategy and decision-making

Cross-Functional Collaboration

• Collaborate with marketing, sales, operations, and customer service teams

• Align Amazon strategies with overall business objectives

• Communicate regularly to ensure coordination on marketplace initiatives

Continuous Improvement and Innovation

• Identify opportunities for process improvement and optimization

• Experiment with new strategies, tools, and technologies

• Share learnings and best practices to foster continuous improvement

Additional Responsibilities

• Support Walmart Marketplace setup, optimization, and management

• Assist with or take ownership of future marketplaces

• Support international expansion across Amazon marketplaces

• Learn and utilize the ERP system, Fulfil.io