Amazon PPC Specialist TRUCARE FZC

Employer Active

Posted 16 min ago

Experience

3 - 8 Years

Job Location

Sharjah(Â Hamriya Freezone (Hamriyah)) - United Arab Emirates (UAE)

Education

Bachelor of Science(Statistics), Bachelor of Commerce(Commerce), MBA/PG Diploma in Business Mgmt(Marketing)

Nationality

Any Nationality

Gender

Any

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Amazon PPC Strategy & Campaign Management

  • Plan, build, and manage Amazon advertising campaigns, including:

o Sponsored Products

o Sponsored Brands

o Sponsored Display

o Amazon DSP

  • Develop full-funnel PPC strategies for product launches, ranking, scaling, and profitability

  • Structure campaigns based on best practices (auto, manual, keyword match types, ASIN targeting)

  • Manage daily budgets, bids, and placement adjustments


Keyword & ASIN Research

  • Conduct in-depth keyword research using Amazon tools and third-party software

  • Identify high-converting keywords, long-tail opportunities, and negative keywords

  • Perform ASIN targeting and competitor analysis to capture market share

  • Continuously refine keyword lists based on search term reports


Optimization & Performance Management

  • Monitor campaign performance daily and optimize bids to meet ACOS, TACOS, and ROAS targets

  • Improve CTR, CVR, and sales velocity through data-driven decisions

  • Scale winning campaigns while controlling wasted spend

  • Pause or restructure underperforming keywords, ads, and placements


Profitability & Financial Ownership

  • Own net profitability, not just ACOS, ensuring advertising spend supports sustainable growth

  • Track, analyze, and optimize:

o TACOS vs. organic sales lift

o Contribution margin at the SKU and account level

o Break-even ACOS per SKU based on product cost structure

  • Align PPC strategy with COGS, Amazon fees, pricing, promotions, and inventory planning

  • Adjust bids and budgets to prevent over-advertising, margin erosion, and stock-out-driven spend loss


Reporting & Data Analysis

  • Track and analyze key metrics including:

o ACOS, TACOS, ROAS

o CTR, CPC, CVR

o Sales, impressions, and ad-attributed revenue

  • Prepare weekly and monthly performance reports with clear insights and recommendations

  • Use data to forecast spend, sales, and growth opportunities


Product Launch & Ranking Support

  • Create launch-focused PPC strategies to maximize visibility and early sales

  • Support keyword ranking improvements through aggressive but controlled ad strategies

  • Coordinate PPC efforts with promotions, coupons, and deal campaigns


Collaboration & Communication

  • Work closely with:

o Amazon SEO / listing optimization teams

o Brand managers or account managers

o Creative teams (for Sponsored Brand ads)

  • Provide clear explanations of PPC performance and strategy to non-technical stakeholders


Desired Candidate Profile

Required Skills & Qualifications


Technical & Platform Skills

  • 3+ years of hands-on experience managing Amazon PPC campaigns

  • Strong knowledge of Amazon Seller Central and/or Vendor Central

  • Expertise in Sponsored Products, Sponsored Brands, and Sponsored Display

  • Advanced understanding of Amazon bidding strategies and placement modifiers


Analytical Skills

  • Strong analytical mindset with ability to interpret large data sets

  • Proficiency in Excel or Google Sheets (pivot tables, formulas)

  • Experience using PPC tools such as:

o Helium 10


Strategic & Business Skills

  • Proven ability to balance growth and profitability

  • Experience managing ad budgets ranging from small to high spend levels

  • Strong understanding of eCommerce metrics and consumer behavior on Amazon

  • Ability to prioritize tasks in a fast-paced environment


Communication & Work Ethic

  • Excellent written and verbal communication skills

  • Ability to explain complex PPC data in simple terms

  • Highly organized, detail-oriented, and self-motivated

  • Comfortable working independently or within a team


Preferred Qualifications


  • Experience managing PPC for multiple brands or large catalogs

  • Experience with international Amazon marketplaces (UK, EU, CA, AU, etc.)

  • Knowledge of Amazon SEO and listing optimization

  • Experience with product launches and brand scaling on Amazon

  • Amazon Advertising certification (a plus)

Employment Type

    Full Time

Company Industry

Department / Functional Area

Keywords

  • Amazon Ads Strategist
  • Amazon Advertising Specialist
  • Amazon PPC Manager
  • Campaign Management
  • Data Analysis
  • Performance Management

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TRUCARE FZC

Distribution Company

Zainab - Group Head - HR

1L-04B,1L-05, Hamriyah Free Zone PO Box 42106 PO Box 42106 r, Mumbai, Sharjah, United Arab Emirates (UAE)