Area Sales Manager - Key Accounts

Juhayna Food Industries

Job Purpose:

Leads the sales strategy for a broad geographic area, ensuring the alignment of regional sales objectives with overall company goals, and driving the performance of the sales team to achieve maximum profitability and market penetration.

What you will do in your role

• Develop regional sales plans and budgets in line with company objectives
• Conduct contract analysis, negotiating and renewing contracts with customers to ensure mutually beneficial terms and continued partnerships.
• Monitor and analyze sales performance, adjusting strategies as needed to meet targets.
• Lead a team of Unit Sales Managers, providing coaching, guidance, and performance reviews.
• Foster strong relationships with major retail chains and partners across the region.
• Ensure consistent execution of promotional activities and new product launches across all retail partners.
• Analyze market conditions and competitive activities to identify opportunities for growth.
• Liaise with senior leadership to provide updates on sales progress and key market insights.
• Work closely with the finance department (Collection) to ensure that appropriate credit management is taking place across all the accounts
• Ensure annual evaluations are conducted for 100% of employees to the standards set by the Company.
• Direct & coach team on use of budget to secure all promotions & activities needed.
• Conduct quarterly business review with customers.