Art Director

Mike Sport

Brand & Creative Leadership

• Own and evolve the brand s visual identity across all platforms, ensuring consistency, quality, and innovation
• Translate brand strategy, campaigns, and product stories into strong visual concepts
• Act as guardian of brand guidelines and creative standards

Campaign & Content Direction:

• Lead the creative direction for seasonal campaigns, product launches, and promotions
• Develop concepts for digital, social, e-commerce, retail environments, and advertising
• Collaborate closely with Marketing, E-commerce, Merchandising, and Product teams

Design & Execution

• Oversee design of assets, including:
• Website and app visuals
• Social media and performance marketing assets
• In-store signage, POS, and retail experiences
• Lookbooks, catalogues, and brand presentations
• Ensure visuals support both brand storytelling and commercial goals

Team & Collaboration

• Lead, mentor, and inspire designers, photographers, and external agencies
• Provide clear creative direction, feedback, and quality control
• Manage workflows, timelines, and creative resources efficiently

Production & Shoot Direction

• Art direct photo and video shoots (studio and lifestyle), ensuring alignment with brand tone and product positioning
• Work with photographers, stylists, models, and production teams to deliver high-quality content

Trend & Market Awareness

• Stay up to date with sports, fashion, design, and digital trends
• Analyze competitors and consumer behavior to keep the brand visually relevant and differentiated

Perform other duties that are aligned & related to the job scope