Art Director Real Estate Marketing

Client of HR Ways

This role will lead the visual and creative direction for premium real estate developments, transforming architecture, lifestyle, and investment positioning into world-class campaigns.

The role requires a strategic creative leader who understands both luxury branding and property marketing, and can turn buildings into aspirational lifestyle experiences through high-quality visual storytelling

Responsibilities.

• Lead the overall creative direction for residential, commercial, and luxury real estate campaigns.

• Develop campaign concepts, storytelling frameworks, visual identities, and key marketing narratives for projects.

• Translate architectural concepts, floor plans, amenities, and project USPs into aspirational visual campaigns.

• Direct and supervise designers, video editors, content writers, photographers, and CGI teams.

• Oversee production and execution of TVCs, DVCs, cinematic project launches, social media campaigns, brochures, digital ads, and outdoor branding.

• Create and maintain visual guidelines and campaign consistency across all touchpoints.

• Conceptualize cinematic storytelling for property videos, site shoots, drone shoots, and FPV walkthroughs.

• Review and approve all creative assets before release to ensure premium quality standards.

• Collaborate closely with marketing and sales teams to align campaign visuals with positioning, audience psychology, and conversion goals.

• Ensure all campaigns reflect luxury aesthetics, modern trends, and high-end brand positioning.

Job Role Secondary:

• Research global real estate and luxury branding trends for creative inspiration.

• Support strategic brainstorming for launches, events, and investor campaigns.

• Assist in presentation creation, pitch decks, and internal campaign strategy sessions.

• Explore AI-assisted creative workflows and emerging content formats.

• Maintain creative workflow systems, references, and production documentation.

What we offer

• Competitive salary

• Growth-driven environment.

• Leadership exposure.