Assistant Brand Manager

Minlo

1. Know-How Section

Technical Knowledge

• Good understanding of brand management principles, consumer behavior, marketing communications, and trade marketing.
• Working knowledge of digital marketing, campaign execution, and basic marketing analytics.
• Familiarity with consumer goods, durable goods, or related industries.

Managerial Skills

• Strong planning and coordination skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Effective cross-functional collaboration and follow-up.

Interpersonal Skills

• Clear written and verbal communication skills.
• Strong analytical thinking and presentation skills.
• Ability to build productive relationships with internal teams and external partners.

2. Problem-Solving Section

• Analyze fragmented market and campaign data to support decision-making.
• Address execution challenges related to timelines, budgets, and stakeholder alignment.
• Balance brand consistency with sales and trade requirements.
• Adapt marketing activities based on market feedback and performance results.

3. Accountability Section

• Support the Brand Manager in developing and executing brand and marketing plans.
• Coordinate product launches, promotions, trade marketing activities, and campaign rollouts.
• Assist in defining brand messaging, packaging updates, and communication materials.
• Conduct market research, consumer insights analysis, and competitor benchmarking.
• Coordinate with advertising, media, digital, and research agencies on execution.
• Work closely with Sales and Trade Marketing teams to ensure alignment at point of sale.
• Track brand KPIs such as awareness, campaign performance, sales support impact, and ROI.
• Support marketing budget tracking and invoice follow-up.
• Contribute to product innovation and renovation initiatives with R&D and Commercial teams