Assistant Brand Manager

Mayar Foods

Core Job Information

Job Title

Assistant Brand Manager

Department

Marketing

Location

Head Office

Sub-department

Brand Management

Band / Level

Professionals

Reports To

(Job title/Band)

Senior Brand Manager

Direct Reports

(if any)

NA

Job Summary

Assistant brand manager is an entry level learner that supports his direct manager for implementation of brand strategy which includes development and roll-out of marketing campaigns and all its elements, preparation of annual marketing plans for the brand, analysing brand data, and coordination with different departments.

Job Responsibilities

Key Area

Key Responsibilities

Support Brand Management Planning

• Participate in building the assigned brand(s) with all its elements of strategy, which includes, suggesting target market, brand guidelines, brand vision and value proposition for short as well as long term to achieve set P&L
• Participate in discussions with Senior Brand Manager with all supervision managers to prepare annual marketing plan for the brand(s)
• Collate data, coordinate with agencies to receive quotations, and prepare marketing budget presentation with supervising managers under the direction of the Head of Marketing

Brand Building Support

• Develop & demonstrate thorough understanding of brand positioning, target audience and brand message to write the briefs for branding projects for review and approval of Brand Manager & then supervision managers
• Participate in review of proposals of marketing agencies, decision making on shortlisting the partners, and writing contracts
• Coordinate with creative agencies to ensure that requirement is completely understood
• Oversee the execution of all of the brand s projects developments with partners and report progress to manager. Escalate issues if required
• Provide support for Trade Marketing projects executions by the Trade Marketing Manager from brand needs including Sales or Trade incentive, Customer loyalty, Planograms, Category Management, or other branding programs

Reporting and Analysis

• Review market research, media reports, & periodical sales trends to provide insights to Brand Manager
• Collect data from internal, or external sources (agencies such as Nielsen, TNS, Euromonitor, etc.), analyse and prepare monthly reports on Market Share, Brand Equity, & other marketing activities.
• Conduct market & consumer visits to gather insights on brand & perceptions including availability and accessibility and share insights with manager & team

Cross-functional team collaboration

• Working with stake holders on getting the project executed on time. Stakeholders like TM, Procurement, Finance, Sales and Manufacturing.

Trade Fundamentals Management

• Ensuring implementation of brand strategy in channels. (Availability, Visibility and Accessibility)

Key Result Areas (KRAs)

• Brand Equity / Value
• Quality and success of branding projects
• Quality, timeliness and accuracy of brand reports and annual budget presentation
• P&L of the assigned brand(s)

Key Interfaces of the role

Internal Interface

• Sales & Trade Marketing teams
• Accounts team
• Supply Chain team
• Legal team

External Interface

• External agencies (creative, media, & activation)
• Consumers & shoppers

Key Competencies

Technical Competencies

• Brand Management
• Marketing Activity Planning
• Marketing Campaign Management
• Market Research
• Advertising, Events and Promotions Management
• Agency Management

Professional Competencies

• Innovation and Creativity
• Effective Communication
• Attention to Details
• Pro-activeness
• Multi-tasking

Job Specification

Essential Requirements

Desirable Attributes

Educational Qualifications

• Bachelor s degree in Marketing, or Business Administration

• Master s degree in Business Administration with a specialization in Marketing

• Certified Marketer (CIM)

Experience

• 2 years of experience in brand management in FMCG industry.

Any Others

• Proficiency in written and verbal Arabic and English language