Assistant Manager Ernst & Young AE

We are expanding our fast growing EY Studio+ MENA team and are seeking talent across multiple skill sets. In these roles, you will help push the boundaries of design, innovation and development, working across industries to solve complex challenges using proven frameworks and methodologies. Join a global community shaping the future of business and technology.

You will support with client engagements to diagnose, design, and operationalize customer value management (CVM), Personalization and next best action/offer programs. You ll help turn data and models into targeted lifecycle campaigns that improve ARPU/CLV and reduce churn, while safeguarding customer experience and regulatory compliance. This role requires hands on experience with real customer bases and production campaigns.

Core Responsibilities:

• Client Discovery, Diagnosis & Business Case:

• Support the discovery workshops, data and process assessments, and KPI baseline activity
• Gather the churn, ARPU, activation metrics and support with the business case

• CVM Strategy and Roadmap Design:

• Support with the CVM strategy and roadmap design activities
• Translate client commercial goals into segmentation frameworks, eligibility/priority rules, and contact policy registers under guidance

• Personalization Architecture & Model Operationalization:

• Analyze customer behavior, usage data, and demographics to create segments and basic propositions
• Help document strategies to reduce churn and increase retention/loyalty
• Embed propensity to churn/buy/uplift scores supplied by the Data Science team in real time/batch decisioning and drive top-line growth through proactive cross-sell/up-sell initiatives

• Lifecycle & Campaign Management:

• Support the planning, execution, and optimization of end-to-end marketing campaigns, including personalized offers (SMS, email, app notifications)
• Maintain the templates, audience libraries, and QA checklists

• Experimentation, Measurement and Reporting:

• Set up the test and control methodology for both the pilot programs and full scale launches, define success up front, and assess the results
• Monitor and track the key performance indicators (KPIs) such as churn rate, CLV, and ROI of campaigns

• Stakeholder & Change Management:

• Act as a day-to-day liaison with marketing, product, sales, channel and data science teams to ensure consistent customer experience and to productionize propensity/churn/uplift models
• Support the preparation of leadership reports, manage RAID logs and ensure audit ready documentation

Technical Expertise:

• Campaign orchestration platforms (any): Experience with one of Salesforce Marketing Cloud, Adobe Campaign, Braze, Unica, SAS CI 360, or Pega Customer Decision Hub is preferred
• BI/Reporting (any): Power BI, Tableau
• Languages (any): SQL, basic Python or R is a plus