Assistant Manager - Marketing - City Walk

Merex Investment Group

Key Responsibilities:

• Support in planning and delivering events and activations with third-party entertainment providers and agencies, including signature events, government collaborations, and destination-wide programs.
• Assist in managing event agencies to design and execute annual entertainment and activation calendars, ensuring a mix of flagship and secondary events.
• Coordinate with agencies to develop and implement seasonal d cor packages for key occasions such as Ramadan, Eid, Festive season, and National holidays.

Marketing Execution & Campaign Support

• Contribute to the execution of the retail asset s marketing plans to drive footfall growth and achieve business objectives.
• Identify opportunities for revenue generation and cost optimization through sponsorships and strategic partnerships.
• Support the marketing team in implementing CSR initiatives aligned with brand values.

Communications & Stakeholder Engagement

• Liaise with advertising, PR, social media, and media-buying agencies to ensure timely delivery of campaigns and activations.
• Draft and dispatch key communications to retailers, ensuring follow-up and alignment.
• Maintain regular engagement with tenants to maximize their participation and exposure through marketing activations.
• Coordinate with strategic partners such as Dubai Holding and Dubai Tourism to amplify destination visibility.

Reporting & Analysis

• Prepare monthly and quarterly retail marketing reports, highlighting performance, insights, and recommendations.