Assistant Manager Marketing

Alpine Executive Search

Job Description

We are hiring an Assistant Manager Marketing to manage brand visibility and marketing execution across multiple retail brands (Fashion, Beauty, Lifestyle) in Qatar. The ideal candidate will bring strong retail marketing expertise and the ability to drive impactful, customer-centric campaigns across all channels.

Key Responsibilities

• Lead and execute seasonal campaigns, promotional calendars, and new product launches across retail stores.
  
• Conduct market research on customer behavior, trends, and competitor activities.
  
• Manage digital & traditional marketing channels, including email marketing, social media, in-store branding, and visual displays.
  
• Coordinate with creative agencies, media partners, and internal stakeholders.
  
• Drive influencer marketing strategies and collaborations to enhance online presence.
  
• Develop corporate tie-ups and co-branded marketing initiatives.
  
• Build and execute loyalty program strategies leveraging CRM data.
  
• Track campaign performance & ROI, optimizing strategies based on analytics.
  
• Ensure consistent brand messaging across all retail touchpoints.
  
• Implement localized marketing campaigns tailored to individual store needs.
  
• Work closely with merchandising, sales & operations teams for integrated marketing execution.
  

Required Skills

• Strong strategic thinking and data-driven decision-making.
  
• Hands-on experience with data analysis, segmentation, CRM platforms, and loyalty tools.
  
• Excellent presentation, communication, and project management abilities.
  
• Proficiency with marketing tools such as CRM systems, POS analytics, and digital platforms.
  
• Creative, customer-focused mindset with strong leadership qualities.
  
• Ability to efficiently manage budgets and marketing spends.
  

Qualifications

• MBA in Marketing (mandatory)
  
• 6+ years of experience in marketing or brand management
  
• Must have strong experience in Fashion & Beauty retail
  

Preferred Candidate Profile