Assistant Manager Public Relations

Atlantis

Job Details
Country: UAE
City: Dubai
Industry: Hospitality
Function: Public Relations and Communications
Gender: Any
Candidate Nationality: Any
Job Type: Full-time

Key Responsibilities

* Support the Manager, Public Relations (GCC and MENA) in implementing strategic PR plans that enhance Atlantis Dubai s brand positioning across regional markets.
* Manage media outreach, press materials, and PR content creation in both Arabic and English.
* Develop and maintain relationships with key media, influencers, and digital content creators across GCC and MENA countries.
* Assist in organizing press trips, media events, and influencer collaborations to promote the resort s offerings, including rooms, dining, wellness, marine experiences, and entertainment.
* Monitor and report media coverage, analyzing campaign performance and ROI.
* Support in crisis communications planning and brand reputation management.
* Collaborate with internal stakeholders to ensure brand messaging is consistent and aligned across all communications.
* Stay informed on industry trends, competitor activities, and market insights to identify new opportunities.
* Manage PR administrative tasks including media lists, content calendars, and budget tracking.

Ideal Profile

* Bachelor s degree in Public Relations, Communications, Journalism, or Marketing.
* Minimum 3 years of relevant PR experience, preferably in luxury hospitality, travel, or lifestyle sectors.
* Fluent in both Arabic and English, with exceptional writing and editing skills in both languages.
* Strong knowledge of GCC and MENA media landscapes and cultural nuances.
* Proven ability to manage multiple projects under tight deadlines.
* Excellent interpersonal, presentation, and relationship-building skills.
* Creative mindset with strong attention to detail and storytelling ability.
* Proficiency in MS Office and familiarity with media monitoring tools and databases.

Skills Set

* Public Relations and Media Management
* Arabic-English Bilingual Communication
* Content Writing and Press Material Development
* Media Event and Influencer Management
* Crisis and Reputation Management
* Strategic Planning and Campaign Execution
* Market Research and Trend Analysis
* Stakeholder and Partner Relations