Assistant Store Manager wolfis

Sales & Customer Experience

• Support the Store Manager in driving store sales targets and key performance indicators.
• Deliver exceptional customer service and expert product guidance to every customer.
• Lead by example on the shop floor, ensuring a welcoming and engaging customer experience.
• Monitor daily sales activity and assist in identifying opportunities to increase revenue.
• Handle customer queries, complaints, and service challenges professionally and efficiently.
• Support upselling, cross-selling, and product recommendations across bikes, accessories, and services.

Team Leadership & Support

• Assist in leading, coaching, and motivating the retail team.
• Support onboarding and training of new team members to the standard of the Wolfi s way.
• Provide day-to-day guidance to ensure team members meet service and sales expectations.
• Help conduct regular team briefings and maintain strong internal communication.
• Support performance management through feedback, coaching, and development conversations.
• Step into leadership responsibilities when the Store Manager is not present.

Operational Excellence

• Ensure store operations run efficiently in line with company policies and procedures.
• Assist in managing inventory, stock accuracy, and product replenishment.
• Support visual merchandising standards to maintain a premium retail environment.
• Ensure the store remains clean, organised, and safe at all times.
• Assist with scheduling, rostering, and timekeeping processes.
• Support the preparation of sales reports and operational updates for management.

Community Engagement & Brand Presence

• Represent Wolfi s within the local cycling and endurance sports community.
• Support store events, group rides, and brand activations.
• Help create an inclusive environment that welcomes cyclists of all levels.
• Promote Wolfi s brand values through every customer and community interaction.