Assistant Vice President Marketing
Client of Salt
Employer Active
Posted 1 hrs ago
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Experience
10 - 17 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
You will lead the marketing strategy across a portfolio of large-scale B2B exhibitions and conferences, driving audience growth, brand positioning, and commercial performance. Working closely with senior leadership, sales teams, and key stakeholders, you ll play a critical role in shaping the success of major industry events.
Key Responsibilities:
- Develop and execute integrated marketing strategies to drive visitor acquisition and exhibitor demand
- Lead, mentor, and scale a high-performing marketing team
- Own campaign planning across digital, content, PR, and partnerships
- Collaborate with sales to align marketing efforts with revenue targets and pipeline growth
- Leverage data, insights, and emerging technologies (including AI tools) to optimise performance
- Manage budgets effectively, ensuring strong ROI across all campaigns
- Build strategic partnerships with media, industry bodies, and key stakeholders
Desired Candidate Profile
What We re Looking For:
- 10-15+ years of marketing experience, ideally within B2B events, exhibitions, or conferences
- Proven track record of delivering measurable commercial growth through marketing
- Strong leadership experience managing and developing teams
- Expertise across digital marketing, brand strategy, and demand generation
- Highly commercial mindset with the ability to influence senior stakeholders
- Experience in international markets is a plus
Company Industry
Department / Functional Area
Keywords
- Assistant Vice President Marketing
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