ASSOCIATE BRAND MANAGER NAPCO

Coordinate market research projects to develop new insights in order to sustain or improve the development / continuance of brand profile and architecture.

Innovate and propose new product ideas to extend the brand vertically via new SKU s or horizontally into new categories to meet target market share objectives.

Initiate competitive product testing (lab analysis and in-use or panel tests) and evaluation activities that define gaps and opportunities in order to devise a suggested action plan in order to ensure that the product is on target consistent with brand positioning.

Propose & coordinate new/innovative promotional tools, online initiatives, marketing events, and PR plans in order to build a strong consumer relationship to achieve brand growth objectives within the allocated budget.

Lead & coordinate on instore & in mall actions, aligning with Brand Direction.

Coordinate approved packaging graphics projects working with the creative teams and suppliers to meet the set timelines for the product launches.

Perform price analysis for new products/SKU s and for price increases and maintains an updated price list.

Analyze retail audit reports (AC Nielson, Key Accounts ) in order to monitor brand market share, and track competitive moves, changes and proposes corrective actions to meet growth objectives.

Develop social media communication and editorial campaigns on all platforms as per yearly set calendar in collaboration with digital marketing team.

Execute and presents the monthly closing report with brand performance and Projects update.

Perform timely market visits and recommends corrective actions.