Associate Director

Red Sea Global

Job Responsibilities:

• Partnership Development & Strategy
• Support the Director in the development of a comprehensive partnership strategy that aligns with The Red Sea and AMAALA destinations growth objectives, target segments and markets, and long-term business goals.
• Identify, pursue, and secure new strategic partnerships with key tourism industry stakeholders and partners, both locally and globally.
• Negotiate and formalize partnership agreements and MOU s, ensuring mutually beneficial terms and performance metrics.
• Build and maintain strong, long-lasting relationships with existing and potential partners to maximize collaboration opportunities and long-term business value to drive and increase visitor flow.
• Market Expansion & Business Development
• Drive market expansion by identifying high-potential regions and markets for new partnerships (both domestic and international).
• Stay abreast of industry trends, emerging markets, and competitors to identify new opportunities for growth and differentiate our offerings.
• Partner Management & Support
• Oversee the onboarding, training, and support of new partners, ensuring smooth integration into our operations and brand guidelines.
• Act as the primary point of contact for key partners on the management and reporting streams, providing exceptional service and resolving issues to maintain strong relationships.
• Monitor and manage partner performance against agreed KPIs, adjusting strategies and negotiations as needed to optimize results.
• Sales Enablement & Revenue Growth
• Work closely with the sales and marketing teams to develop co-branded campaigns, joint promotions, and cross-selling initiatives to drive bookings and revenue.
• Analyze performance data from partnerships and sales campaigns, identifying areas for improvement and new opportunities for revenue generation.
• Marketing Collaboration & Branding
• Collaborate with the marketing team to co-create digital and traditional marketing campaigns aimed at increasing brand visibility and attracting new customers through our partnerships.
• Ensure that all partnership marketing materials align with the company s brand standards and objectives, while also highlighting the unique selling points of each partner.
• Reporting & Analytics
• Provide regular reports to senior leadership on the performance of partnerships, including key metrics such as sales, bookings, lead generation, and partner satisfaction.
• Use data and feedback to assess the effectiveness of each partnership, adjusting strategies and activities accordingly.
• Prepare business reviews and strategic recommendations for key partners to ensure alignment and maximize the overall impact of the partnership.