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Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Execution of ICP activities on the channel across the clusters and monitor the effectiveness of execution.
- Lead the category relationship with key customers & distributors.
- Key Representative for Channel through the ICP process, ensuring multifunctional input and alignment to the key growth opportunities and action plans.
- Enable the implementation of our PicOS (through 4Ps solutions) across the channel & key customer(s) with regular reviews on its effectiveness.
- Single point of contact for Sales and Marketing teams for Channel of responsibility, ensuring you to drive insights using external data resources like Nielsen, Dunnhumby, Kantar etc.
- Promotional evaluation and optimization to utilize discounts effectively (Channel level).
- Deliver channel playbook to sales teams to include MSL / NPD targets.
- Lead and Maintain Channel KPI tracking through MBPC.
- Ensure adherence to all Company principles and policies.
Desired Candidate Profile
At least 2 years of experience within Generating Demand (CDT, Sales, A&P or Marketing)
- Previous experience in CDT is a plus.
- Demonstrable record of success in delivering key commercial KPI's.
- Foundational understanding of Nielsen, Kantar, Dunnhumby etc.
- Strong teamworking skills.
Company Industry
- FMCG
- Foods
- Beverages
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Associate Manager
- Commercial Development
- Planned Shopping
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