Associate Manager - Customer Marketing

SC Johnson

Responsibilities:

• Lead development of Category Development Strategy to achieve defined business objectives for category in charge by designing in-store strategy covering multiple pillars, i.e. BTL communication and in-store materials, price architecture, category assortment, planogram and consumer promotions
• Lead market execution of new launches, define quarterly cycle priorities and cascade the plans on channel basis to the field team through meetings and quarterly distributor meetings
• Lead cross-functional relations with key stakeholders, Marketing, Sales and Supply Chain Teams
• Manage the budget in charge while overviewing Trade Money initiatives
• Responsible for management of shopper/channel initiatives and investments for the category
• Utilize multiple data resources for better understanding of market trends, competition, channels as well as shopper insights driving a high-quality channel/trade plan
• Utilize Nielsen reports on a monthly basis to understand the market on region basis as well as define opportunities for market share and distribution across
• Support Sales Team in the development of Joint Business Plans with major customers and distributors securing an alignment on activations
• Work on defined processes to develop promotional packs, performance trackers for sales, shares, distribution and initiative ROI
• Takes an active role in S&OP process ensuring the connection between marketing plans and market execution and sales

Experience you will bring:

• Graduate degree in Business Administration, Sales, Marketing or similar
• Commercial FMCG background with solid practical experience
• At least 5+ years and plus of experience with preferably 2 years in customer/trade marketing
• Strong command of English (written and verbal)
• Understanding and knowledge of the Egypt retail environment and FMCG dynamics
• Strong use of MS Office
• Highly organized with the ability to multi-task and prioritize
• Strong communication and team working skills
• Strategic mind set, understands the strategic & tactical nature of the business
• Analytical skills

Skills & Behaviours you ll need:

• Understanding of Nielsen syndicated data
• Multi-function and multi-tasking abilities
• Clear understanding of the different RTM principles/strategies for channels
• Team building skills
• Self-starter, acting with integrity