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Job Description
Roles & Responsibilities
Strategic Marketing Leadership
- Develop and own the end-to-end attendee marketing strategy for all event product.
- Drive value proposition development in collaboration with product, sales, and content teams ensuring clear, compelling, and differentiated positioning across all channels.
- Lead pricing strategy and forecasting, aligned with audience segmentation, commercial goals, and product tiers.
- Act as a strategic marketing lead across cross-functional teams, contributing to long-term business planning and portfolio evolution.
- Understand our audiences and sectors deeply, translating user insights, industry trends, and behavioural data into impactful action.
Campaign Execution & Channel Management
- Develop and execute highly targeted, insight-led campaigns across digital, email, paid media, social, and partner channels to drive quality leads and maximize ROI.
- Use agile practices to manage marketing sprints, test-and-learn initiatives, and real-time optimization of campaigns.
- Support creative development with clear audience-centric messaging and storytelling.
- Oversee the production of content, marketing collateral, and digital assets to elevate campaign effectiveness.
Team Leadership & Collaboration
- Manage a team of marketing professionals with a focus on empowerment, performance, and continuous growth.
- Foster a high-performance team culture built on accountability, creativity, and cross-functional collaboration with marketers from other specialisms or disciplines.
- Work closely with internal and external stakeholders to align marketing activity with event, sales, product, and partnership goals.
Measurement & Optimization
- Manage the attendee marketing budget effectively, ensuring strong return on investment and allocation across channels.
- Report on KPIs and campaign effectiveness through dashboards and insights reports to senior leadership team.
- Use marketing analytics to continuously optimize campaign performance and influence business decision-making.
Desired Candidate Profile
Experience & Skills
- 6+ years of B2B marketing experience
- Proven experience developing marketing strategies that deliver results, balancing creativity, commercial focus, and execution excellence.
- Demonstrated ability to lead value proposition and pricing development.
- Strong leadership and team management experience, with a passion for coaching and growing talent.
- Strong working knowledge of digital marketing, including SEO, PPC, email, automation, and social.
- Analytical, data-literate, and confident working with dashboards, CRM, and forecasting tools.
- Comfortable working in an agile environment and leading agile marketing pods or sprints.
- Experience of managing budgets.
Personal Attributes
- Proactive, strategic, and adaptable in a fast-paced environment.
- Collaborative and team-oriented with strong interpersonal skills.
- Excellent communicator, writer, and storyteller.
- Commercially savvy and audience obsessed.
Company Industry
- Advertising
- PR
- Event Management
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Attendee Marketing Manager
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Informa Exhibitions
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
https://jobs.smartrecruiters.com/InformaGroupPlc/744000100522456