AVP- Business Partner - Enablement Functions (Emiratised Role) First Abu Dhabi Bank FAB

JOB PURPOSE:

• Manage and support marketing & communications for FAB s Enablement Function and ensure that all activities directly support its strategic priorities.
• Help the Enablement Function contribute to activities of strategic importance to the Group, and act in alignment with FAB s vision, values, goals and brand guidelines.
• Effectively collaborate on planning and execution with the internal teams and retained marketing and PR agencies.

KEY ACCOUNTABILITIES:

Strategy & Planning:

• Support in defining brand positioning, marketing and communications plan for FAB Enablement Functions.

Execution:

• Work with internal teams to ensure the Enablement Functions contribute and benefit from Group campaigns, events, partnerships, social and digital media, and external and internal communications.

Innovation & Technology

• Stay up to date with the latest technologies, tools and trends in branding and marketing.

Measurement & Reporting

• Monitor, analyse and report on the effectiveness of brand and marketing activity, with benchmarking against key competitors.

Budget Management

• Help manage the Enablement Functions budget and ensure resources are used efficiently.

JOB CONTEXT:

• Create compelling marketing content and collaterals that help the Enablement Functions promote and raise awareness of their initiatives, innovations and services.
• Foster relationships with influential media and manage the creation and distribution of media content, in collaboration with the Communications team.
• Help the Enablement Functions hold attractive, effective, and memorable events for its stakeholders, in collaboration with the Events team.
• Support the Enablement Functions develop and create online contents for wider engagement in social media community, in collaboration with Social Media team
• Ensure brand consistency across all touchpoints
• Support integrated marketing and communications activities that reflect brand identity and drive performance.
• Collaborate with creative, digital, communications, and media teams to ensure cohesive execution.
• Monitor campaigns and performance for measure and improve efficiency.
• Conduct analyses on audience segmentation across channels to ensure campaigns, content, messaging are reaching the right individuals at the right time.
• Partner with product, sales, and customer experience teams to align messaging.
• Serve as a brand ambassador in internal and external communications.
• Support innovation launches with brand, marketing, and communications input.
• Help manage the Enablement Functions budgets and agency relationships.
• Ensure cost-effective execution of the activities without compromising quality.