AVP, Credit Cards Portfolio Manager

United States Citigroup

Partner with Marketing Product Managers in monitoring strategic marketing programs, strategic program roadmaps, program development, program/product launches, and program marketing to gain maximum benefit from each program/product and deliver on client value propositions

• Deploy profitable marketing strategies, implement key growth initiatives, and maintain current market intelligence on overall industry verticals and competitors
• Develop plans and ensure successful execution against functional strategies for a business or product requiring coordination and integration across teams/business units, as well as construct and ensure successful execution marketing plan that spans product, brand, acquisition, customer, and retention to improve performance, brand preference, and client engagement
• Utilize specialty knowledge to review, analyze, and develop beyond existing solutions, as well as develop and communicate a business plan on marketplace approach
• Contribute to day-to-day product marketing for core products including program delivery, client experience, and client communications strategy, as well as provide input into project plans and program affecting job family/function within a region/business
• Implement client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Citi clients
• Collect client and competitor market research, develop a product innovation roadmap and assist Marketing Product Managers in overseeing all aspects of program life cycle management including market demands, technology trends, and competitive field

Qualifications:

• 5-8 years of relevant experience
• Working knowledge of the business
• Ability to work with internal/external partners to deliver consumer facing solutions
• Ability to apply client mindset to shape solutions
• Ability to collaborate and partner with cross-functional teams as well as influence
• Demonstrated product/program management and marketing
• Consistently demonstrates clear and concise written and verbal communication
• Business acumen with ability to review alternate courses of action and comprehend trade off decisions