B2B Growth Marketing Manager
Scale Army
Posted 30+ days ago
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
The B2B Growth Marketing Manager will own day-to-day execution across content, SEO, email, ABM campaigns, social media, and website optimization. This is an execution-first role, responsible for translating strategy and direction from the Fractional CMO into consistent, high-quality marketing output that drives engagement, leads, and pipeline. This role is designed for a senior individual contributor who can operate independently once priorities are set.
Key Responsibilities
- Produce and manage blog posts, landing pages, and vertical service pages.
- Optimize content for SEO, including headers, metadata, and internal linking.
- Update and improve existing content to support performance and rankings.
- Execute content production from keyword maps and content briefs.
Email & Lifecycle Marketing
- Build and manage email campaigns in HubSpot, including lead nurture sequences, vertical-specific campaigns, and re-engagement flows.
- Optimize subject lines, calls to action, and overall email performance.
- Support sales enablement with targeted email assets.
ABM Campaign Execution
- Execute account-based marketing campaigns by vertical.
- Coordinate content, email, and paid social support for ABM initiatives.
- Manage target account lists and campaign assets.
- Ensure campaigns align with defined funnel stages.
Social Media & Paid Social
- Manage organic LinkedIn content.
- Execute LinkedIn paid social campaigns (non-search).
- Amplify thought leadership, blog content, and company announcements.
- Track engagement and audience growth.
Website Engagement & Conversion Optimization
- Optimize calls to action, forms, landing pages, and content flows.
- Coordinate with the PPC agency on landing page needs.
- Monitor and improve website conversion rates.
Tools, Reporting & Coordination
- Own day-to-day HubSpot execution.
- Track performance metrics and report results on a weekly basis.
- Coordinate with the Fractional CMO, PPC/SEM agency, and design or development resources as needed.
Desired Candidate Profile
Qualifications
Experience
- 5 8 years of B2B marketing experience.
- Experience in healthcare, SaaS, logistics, or professional services preferred.
Skills
- Strong experience across content marketing, SEO, and email and lifecycle marketing.
- HubSpot expertise required.
- Excellent written English skills.
- Highly organized and execution-focused, with the ability to manage multiple initiatives in parallel.
Company Industry
- Advertising
- PR
- Event Management
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- B2B Growth Marketing Manager
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Scale Army
Our client is a growth-focused B2B company building a scalable demand engine across content, lifecycle marketing, and digital channels. With a strong emphasis on execution, they operate with a lean team structure, clear priorities, and close collaboration between marketing leadership, sales, and external partners to drive engagement, pipeline, and revenue.
https://jobs.ashbyhq.com/Scale%20Army%20Careers/756efb8a-14b8-4657-92dd-651008391d5a