B2B Marketing Manager

client of Emploi Patner

Development of the B2B Digital Marketing Strategy:  

• Design a B2B digital marketing strategy aligned with business objectives.
• Identify target audiences and develop personas for campaigns.

Lead Generation:

• Implement lead acquisition campaigns (SEO, SEA, social media, etc.).
• Optimize landing pages for conversion.

Content Marketing :

• Create high-quality content (blog articles, white papers, webinars, etc.) to educate and engage prospects.
• Manage the editorial calendar and content publication.

Social Media Management:

• To manage and develop the company's presence on professional social media.
• Create and share relevant and engaging content.

Email Marketing :

• Design and execute targeted email marketing campaigns to nurture relationships with prospects.
• Track and analyze campaign performance.

Analyse et Reporting :

• Measure and analyze the results of marketing campaigns, using KPIs such as conversion rate, open rate, cost per lead, etc.
• Prepare regular reports to assess the effectiveness of strategies and make adjustments.

Required Skills:

• Proficiency in digital marketing tools such as Google Ads, Google Analytics, HubSpot, etc.
• Excellent writing and communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• In-depth understanding of the B2B customer journey.
• 1 to 2 years of experience in a similar position

Workplace:

• Kouba from 8:30am to 5pm.