B2C Audience Manager

Scale Army

Employer Active

Posted on 10 Dec

Experience

3 - 5 Years

Job Location

Egypt - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

As the B2C Audience Manager, you will be the internal expert on our client s audience. You will define targeting strategies, customer journeys, and campaign orchestration. Partnering with the Product, Paid Media, Lifecycle, and Social teams, you will execute cohesive campaigns that convert high-value subscribers. Success in this role means improving conversion efficiency, reducing CAC, and delivering a pipeline of engaged subscribers.

Key Responsibilities

Audience Strategy & Segmentation

  • Define and own B2C personas and audience segments.

  • Analyze acquisition styles, price sensitivity, and purchase triggers to inform targeting and messaging.

  • Continuously refine audience segments and personas to ensure targeting remains dynamic and aligned with evolving trends.

Omnichannel Campaign Orchestration

  • Act as the strategic lead for all B2C acquisition campaigns, from ideation to launch, ensuring seamless execution across channels.

  • Develop and own master campaign briefs to ensure alignment across channels (Paid, Lifecycle, Social, Web).

  • Coordinate with channel owners to deliver an integrated customer experience with consistent messaging.

  • Oversee testing initiatives, including audience tests, market tests, landing-page variants, and team execution.

Product & Market Alignment

  • Serve as the primary marketing liaison to the Product team, providing insights on audience needs, content gaps, and competitor strategies.

  • Collaborate on go-to-market strategies for new course and vertical launches.

  • Surface demand trends for courses and identify content gaps for future offerings.

Performance Analysis & Optimization

  • Analyze B2C acquisition performance by segment to refine targeting strategies and improve funnel health.

  • Partner with Paid Media teams to refine audience strategies on platforms such as Google and Facebook, improving ROAS and reducing CAC.

  • Establish and manage a B2C Audience Performance Dashboard to track metrics such as CAC, LTV, conversion rates, and ROAS by segment.

Desired Candidate Profile

3 5 years in B2C marketing, specializing in audience management and digital strategy.

  • Proven success executing omnichannel campaigns across paid media, email, SEO, and lifecycle channels.
  • Proficiency in HubSpot, Google Analytics, and paid media platforms (Google Ads, Facebook Ads).
  • Strong analytical skills with the ability to convert data insights into actionable strategies.
  • Experience in education or ed-tech is a plus.
  • Advanced direct-marketing measurement skills are desirable.

Company Industry

  • Advertising
  • PR
  • Event Management

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • B2C Audience Manager

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Scale Army

  • Our client is a leader in continuing education for healthcare professionals through accessible, high-impact learning solutions. They are seeking a B2C Audience Manager to own the acquisition strategy for their direct-to-customer audience, driving subscription growth through data-driven, omnichannel campaigns.

https://jobs.ashbyhq.com/Scale%20Army%20Careers/f8b40dec-3200-4af1-8963-eba7c64f573a