Brand and Trade Manager

Client of Khibraty

ABOUT THE ROLE

Our client is looking to hire an experienced Brand & Trade Manager to join their growing team in Amman, Jordan. Operating in the FMCG distribution space and representing a portfolio of multinational brands, they are seeking a commercially driven professional who can bridge strategic brand management with impactful trade execution across both modern and traditional channels.

This is a senior individual contributor role with high visibility, offering the opportunity to own brand plans end-to-end, drive trade activations, and work directly with regional distributors and brand principals.

WHAT YOU'LL DO

Brand Management

Develop and implement annual brand plans aligned with principal guidelines and company objectives.

Manage brand budgets, track ROI, and ensure responsible allocation of spend.

Lead new product launches, including pricing strategy, go-to-market planning, and positioning.

Monitor brand performance via sell-in/sell-out data, market share, and consumer insights.

Maintain strong relationships with multinational brand principals and uphold brand standards.

Trade Marketing & Activations

Design and execute trade promotions, in-store activations, and visibility programs across all trade channels.

Develop and deploy POS materials, planograms, and channel-specific assets in line with brand guidelines.

Conduct regular market visits to assess execution quality and identify opportunities for improvement.

Track and evaluate the effectiveness of all trade activities, delivering post-promotion analysis and recommendations.

Work closely with the sales team to align trade programs with distribution and volume targets.

Commercial Planning & Analysis

Prepare accurate sales forecasts and demand plans in collaboration with the sales and supply chain teams.

Develop commercial plans, pricing proposals, and promotional calendars.

Manage budgets within approved limits, with clear variance tracking and reporting.

Analyze market data, competitive landscape, and category trends to inform strategic decisions.

Prepare concise management reports and presentations on brand and trade performance.

Distributor & Stakeholder Management

Serve as the key liaison between the company and brand principals/distributors.

Manage joint business plans with key distribution partners, ensuring alignment on targets and activations.

Support and coach the sales team on brand messaging, product knowledge, and trade execution tools.

WHAT WE'RE LOOKING FOR

Experience & Background

4 6 years of experience in brand management and/or trade marketing within the FMCG industry this is non-negotiable.

Proven track record of managing multinational brands and collaborating with distributors.

Hands-on experience designing and executing trade activations and promotional campaigns.

Background in budgeting, forecasting, and commercial planning.

Experience working with regional markets is a strong advantage.

Skills & Competencies

Advanced proficiency in Microsoft Excel (pivot tables, data modelling) and PowerPoint.

Strong analytical mindset : you can turn data into clear, actionable recommendations.

Excellent project management skills; comfortable handling multiple brands and workstreams simultaneously.

Exceptional English communication skills, both written and verbal.

Strong interpersonal and stakeholder management skills.

Self-starter who thrives working independently in a fast-paced environment.

Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.