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Experience
3 - 5 Years
Job Location
Education
Bachelor of Business Administration(Management), Bachelor of Arts(Communication)
Nationality
Any Nationality
Gender
Any
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
We are looking for a dynamic Brand Experience Executive to strengthen the presence of two iconic automotive brands—Toyota and Lexus—across every touchpoint. In this role, you will shape memorable brand experiences, elevate customer journeys, and support major activations, events, and retail experience initiatives across the UAE. If you are passionate about brand storytelling, customer experience, and delivering flawless activations, this role offers the perfect platform to make an impact.
What You Will Do
In this role, you will be responsible for bringing the brands to life across multiple channels:
Brand Experience & Activations
Support and lead the execution of product launches, media events, showroom activations, and public engagements.
Plan and execute showroom sales events designed to increase customer footfall.
Collaborate with Senior Brand Managers on sponsorships and partnerships.
Develop and refresh brand assets across sales and aftersales locations.
Organize and manage brand-related internal and external events including showroom openings and refurbishments.
Drive public activations and guerilla activities to elevate brand visibility.
Manage event budgets and ensure strong PDCA reporting for continuous improvement.
In-store Experience & Brand Standards
Analyze brand positioning and gather consumer insights.
Partner with cross-functional teams to enhance the customer experience.
Maintain and implement brand standards across all sales and service locations.
Conduct regular audits and ensure alignment with customer experience and safety culture criteria.
Development & Growth
Participate in leadership and professional development training.
Support succession planning within the brand experience team by contributing to training, mentoring, and capability-building initiatives.
Desired Candidate Profile
Bachelor’s degree in Marketing, Communications, or a related field.
Strong understanding of brand experience and UAE automotive events.
Excellent organizational and problem-solving abilities, especially under pressure.
Knowledge of technical production and event technology.
Creative mindset and the ability to think critically and independently.
Experience working with agencies and cross-functional teams.
Ability to thrive in a fast-paced, dynamic environment.
Strong execution skills with a positive, can‑do attitude.
Awareness of social media trends (preferably millennial profile, as per JD expectations).
What Equips You for the Role
Hands-on experience in events, activations, or brand experience—preferably within the automotive industry.
A strong customer-centered mindset and the ability to interpret brand values into real-world experiences.
A natural ability to influence, coordinate, and drive execution across multiple teams.
A passion for innovation, creativity, and building unforgettable brand engagements.
Employment Type
- Full Time
Company Industry
Department / Functional Area
Keywords
- Experience Marketing Director
- Content Creation
- Customer Experience Manager
- Brand Engagement Strategist
- Brand Communications Manager
- Budget Management
- Vendor Management
- Experiential Marketing Lead
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Al Futtaim Private Company (LLC)
Al Futtaim Private Company (LLC)
Jessica Misal - NA
Festival Tower, Crescent Drive, Dubai Festival City, Dubai Al Hasan Al Basri St, Dammam, Dubai, United Arab Emirates (UAE)
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