Brand Manager – FMCG Cosmetic Nazih Trading Company LLC

1. Brand Strategy & Planning

Develop and implement short- and long-term brand strategies aligned with business objectives

Define brand positioning, target audience, and value proposition

Manage the brand P&L and ensure profitability targets are met

1. Product Development & Innovation

Lead new product development (NPD) from concept to launch

Identify market gaps, consumer needs, and emerging trends in the beauty/cosmetics sector

Work closely with R&D and product development teams to ensure product quality and differentiation

1. Marketing & Campaign Management

Plan and execute integrated marketing campaigns (digital, retail, influencer, PR)

Oversee content creation, packaging, and brand communication consistency

Manage media planning and campaign performance tracking

1. Market & Consumer Insights

Conduct market research and competitor analysis

Analyze sales data, consumer behavior, and category trends

Use insights to refine brand strategy and product offerings

1. Sales & Trade Marketing Support

Collaborate with sales teams to drive distribution and in-store visibility

Develop trade marketing initiatives, promotions, and merchandising strategies

Monitor product performance across channels (retail, e-commerce, modern trade)

1. Budget & Performance Management

Manage marketing budgets effectively

Track KPIs such as market share, brand awareness, ROI, and sales growth

Prepare regular performance reports and presentations for senior management