Brand Manager Hair Care

Job Boosts

About the Role

We are seeking a dynamic Product Manager to lead marketing strategy, brand building, and product development initiatives. The role involves developing a robust marketing mix, driving top-line and bottom-line targets, and executing data-backed brand strategies for sustained growth.

Key Responsibilities

• Develop and execute marketing and brand strategies (short-term & long-term).
  
• Drive top-line and bottom-line achievement through effective planning and execution.
  
• Lead and manage market research, including evaluating proposals and implementing insights.
  
• Conduct primary and secondary sales analysis, competition tracking, media tracking, and profitability analysis.
  
• Manage and collaborate with advertising, media, and market research agencies to optimize output.
  
• Develop and deploy marketing mix elements, including:
  
• Communication & Advertising Strategy
  
• Consumer & Trade Promotions
  
• Merchandising & Visibility Initiatives
  
• Media Planning
  
• Packaging Development
  
• Pricing Decisions
  
• Product Development
  

Ideal Candidate Profile

• 4-5 years of FMCG product management experience.
  
• Strong analytical skills with experience in market research & sales analysis.
  
• Proven capability in developing and executing marketing strategies.
  
• Experience working with external agencies (advertising, media, MR).
  
• Creative, detail-oriented, and highly collaborative professional.