Brand Manager

Client of Tawzef

Posted 30+ days ago

Experience

7 - 12 Years

Job Location

Alexandria - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Brand Manager
Brand Manager
In-progressOn site
Industry : FMCG/Foods/Beverage
Location: Egypt
Work Experience: 7 years
Job Description
Functional: -
Strategic Planning, Product Innovation, Consumer Marketing Planning, Business & Financial Analysis, Advertising Development, Trade Understanding, Consumer & Shopper Insights, Operational Excellence

Behavioural: -
* Analytical thinking
* Flexibility and agility
* Able to communicate well with other departments & other cultures
* High commitment & ownership
* Strict adherence to timelines

Key Deliverables of the Role

Delivery of brand targets
Build and guard brand DNA and positioning.
Plan the Marketing calendar and align relevant departments.
Execute ATL & BTL brand activities.
Build & manage TV & Digital strategy.
Develop brand assets & material.
Conduct regular market & consumer visits and track market trends converting them into actionable tasks.
Present and analyze brand performance.
Liaise with local & global teams to achieve Marketing objectives.
Lead Innovation pipeline creation.
* Build in-depth consumer understanding that drives all Marketing & New development decisions.
* Track marketing parameters such as pricing, distribution, and POS to assist in better positioning and brand optimization of company products.
* Analyse competitor performance and market trends to provide recommendations for brand development.
* Monitor and control expenses within allotted budget.

Reporting Relationships
Upwards Head of Marketing

Requirements
* 7 years experience in brand management field, experience in FMCG sector is a must.
* Experience with Digital brand marketing is a must.
* BSc of business administration degree will be suitable, post graduate degree in Marketing is an asset.
* Excellent command of English language.
* Excellent MS Office skills.
* Critical analysis orientation, business cycle understanding, problem solving & decision-making capabilities.
* Excellent communication, presentation and reporting skills.



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Company Industry

  • Recruitment
  • Placement Firm
  • Executive Search

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Brand Manager

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Client of Tawzef

https://www.tawzef.com/en/jobs/brand-manager-1

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