Brand Manager

Client of Hirelebanese

Market & Sales Intelligence

• Analyze sales performance and generate forecasts to support commercial planning and back strategic decisions.
• Track market trends and consumer insights, particularly shifts in health-conscious behavior, product preferences, and sustainability expectations.
• Maintain updated competitive landscape reports, identifying threats and opportunities.

Retail POS Activation & Implementation

• Execute impactful in-store activations, including sampling, seasonal promotions, and new product rollouts.
• Manage POS branding and materials production, from concept to delivery, maintaining quality and brand consistency
• Coordinate product visibility strategies in collaboration with the sales dept. & teams.

Training & Event Execution

• Train hostesses and reps., instilling brand knowledge, behavior standards, and communication guidelines.
• Lead the coordination at events, CSR activations, trade fairs and consumer shows; ensuring on-brand execution and impactful consumer experiences.

Communication & Campaign Management

• Support and implement 360 communication strategies covering ATL, BTL, and digital.
• Own and update the monthly campaign calendar, aligning product launches, seasonal themes, and communication channels.
• Oversee social media planning and content posting, ensuring alignment with brand voice and promotional plans.

Creative & Agency Coordination

• Work closely with design studios and free-lancers on product branding, packaging updates, and visual communication and production.
• Liaise with the advertising agency, managing creative briefs, timelines, and delivery of assets for multi-channel campaigns.