Brand Manager

Al Safy

Posted 30+ days ago

Experience

2 - 6 Years

Job Location

Cairo - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Develops and executes brand s end-to-end marketing calendar across social, digital, retail, promotional, and tactical campaigns.

Owns brand positioning, messaging, and communication tone, ensuring consistency across all channels.

Partners with the Content Manager to define social content pillars and deliver monthly content plans.

Collaborates closely with Design and Production teams to ensure excellence in store appearance, signage, OOH, merchandising, and visual standards.

Tracks and analyzes sales KPIs, footfall, and product performance, adjusting marketing strategies to maximize impact.

Leads product-focused campaigns, including unboxing content, in-store launches, and retail activations.

Ensures seamless alignment between online and offline customer experiences.

Conducts competitive and market analysis to identify trends, gaps, and growth opportunities.

Desired Candidate Profile

2 4 years of experience in brand management, retail marketing, or integrated marketing roles.

Strong understanding of consumer behavior, customer journey, brand positioning, and product marketing strategies.

Proven ability to work cross-functionally with sales, retail operations, design, content, and production teams.

Experience in developing and executing marketing calendars and campaigns across online and offline channels.

Ability to analyze sales performance, footfall, and campaign KPIs and translate insights into actionable marketing plans.

Excellent communication and presentation skills, with attention to detail and brand consistency.

Hands-on, proactive mindset with the ability to adapt quickly in a fast-paced retail environment.

Company Industry

  • General Trading
  • Export
  • Import

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Brand Manager

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Al Safy

https://alsafygroup.com/careers/

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