Brand Manager

Amreyah Cement

2. Key Responsibilities

2.1 Brand Strategy & Management

• Develop, implement, and oversee brand strategies for multiple brands, ensuring alignment with overall business goals.
• Maintain and strengthen brand identity, positioning, and messaging across all touchpoints.
• Monitor brand performance, market trends, and competitor activity to inform strategy.

2.2 Marketing & Campaign Oversight

• Plan, coordinate, and oversee marketing campaigns across digital, offline, and experiential channels.
• Ensure campaigns deliver measurable results and align with brand objectives.
• Collaborate with internal teams and external agencies to execute campaigns effectively.

2.3 Digital & Content Strategy

• Guide digital marketing initiatives, including social media, email marketing, SEO, and website content, to support brand objectives.
• Use analytics and performance metrics to optimize campaigns and enhance ROI.

2.4 Stakeholder & Agency Management

• Collaborate with sales, product, and other internal teams to ensure marketing strategies support business goals.
• Manage relationships with external agencies, vendors, and partners, ensuring high-quality deliverables.

2.5 Market Insights & Innovation

• Conduct market research and analyze customer insights to inform brand strategies.
• Identify emerging trends and innovative marketing approaches to maintain brand relevance.

2.6 Budget & Resource Management

• Develop marketing budgets for each brand and allocate resources effectively.
• Track campaign spend to ensure budget adherence and optimize resource utilization.

2.7 Reporting & Performance Measurement

• Track KPIs such as brand awareness, market share, customer engagement, and campaign performance.
• Prepare regular performance reports and provide actionable insights to senior management.

3. Collaboration & Communication

3.1 Internal

• Work closely with marketing, sales, product, and other departments to ensure strategic alignment.
• Support internal communication initiatives as needed.

3.2 External

• Engage with media, PR agencies, vendors, and event partners to manage brand representation.
• Participate in industry events and professional networks to stay informed of trends.