Job Description

Roles & Responsibilities

Develop and execute comprehensive brand strategies to drive growth and strengthen brand equity across multiple product categories.

Lead the planning and implementation of marketing campaigns, ensuring alignment with overall business objectives and brand positioning.

Analyze market trends, consumer insights, and competitive landscape to identify opportunities for brand differentiation and innovation.

Collaborate with cross-functional teams including product development, sales, and creative to launch new products and support existing lines.

Manage brand budgets, monitor campaign performance, and optimize marketing spend for maximum ROI.

Oversee the creation and consistency of brand messaging across all channels, including digital, print, and in-store materials.

Conduct regular brand health assessments and track key performance indicators to measure success and inform future strategies.

Build and maintain strong relationships with external partners, agencies, and vendors to ensure effective execution of brand initiatives.

Champion the voice of the consumer within the organization, leveraging feedback to enhance product offerings and brand experiences.

Stay up to date with industry best practices and emerging trends to keep the brand relevant and competitive.

Bachelor s degree in marketing, Business Administration, or a related field.

3-5 years of proven experience in brand management, within the FMCG preferably confectionary sector.

Demonstrated ability to develop and implement successful brand strategies.

Strong analytical skills with the ability to interpret market data and consumer insights.

Excellent project management and organizational skills.

Exceptional communication and interpersonal abilities.

Experience managing budgets and working with cross-functional teams.

Creative thinker with a passion for building and growing brands.

Proficiency in Microsoft Office Suite and marketing analytics tools.

Fluency in English.

Desired Candidate Profile