Brand Manager

Agile Consultants

Job Responsibilities:

• Implement marketing plans in alignment with the central brand and marketing team.
• Capture and edit photos and videos that authentically represent the venue s playful and educational experiences.
• Design and adapt marketing materials using Canva or similar tools while ensuring brand consistency.
• Drive awareness, ticket sales, and repeat visitation by supporting venue commercial targets.
• Track marketing performance metrics and ensure all campaigns are result-oriented and aligned with business goals.
• Ensure timely and high-quality execution of all marketing activities across digital, print, and in-venue touchpoints.
• Align storytelling, messaging, and visual identity with the central marketing team.

Digital, PR & Communications

• Fully manage the venue s digital presence, including social media planning, publishing, and community engagement.
• Create compelling, family-oriented social content to strengthen brand connection and visibility.
• Coordinate with digital advertising agencies for paid campaigns aligned with brand objectives.
• Maintain and update the website and digital platforms with accurate and engaging information.
• Handle influencer collaborations, PR outreach, and media interactions to increase brand exposure.
• Respond promptly to online reviews and social feedback, maintaining a guest-first approach.

Community Engagement & Partnerships

• Build relationships with community groups, family-oriented organizations, and mall partners to enhance the venue s visibility.
• Collaborate with mall marketing teams to develop promotional activities and events.

Brand Management

• Serve as the brand guardian, ensuring consistent visual and tonal identity across all materials.
• Support creative and guest engagement teams with marketing assets for events and programs.
• Gather and analyze guest insights, competitor information, and market trends to guide future strategies.
• Prepare post-event reports with performance analysis and recommendations.

Cross-functional Collaboration

• Coordinate with the Venue Manager to align marketing plans with daily operations.
• Maintain strong communication with the central marketing team for guidance, approvals, and reporting.
• Provide marketing insights for monthly venue performance reports.