Brand Manager

Client of Anzaa Consultants

Employer Active

Posted on 13 Nov

Experience

5 - 10 Years

Job Location

Dubai - United Arab Emirates

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Key Responsibilities:

  • Develop and implement annual brand plans, marketing strategies, and campaigns to drive growth, market share, and profitability for the haircare portfolio.
  • Lead span>new product development (NPD) and innovation pipeline in collaboration with R&D, supply chain, and cross-functional teams.
  • Conduct market research and consumer insight studies to identify emerging trends, consumer preferences, and growth opportunities.
  • Manage span>ATL and BTL marketing activities, including TV, digital, influencer collaborations, and in-store activations.
  • Monitor brand performance through key metrics such as market share, brand health, and campaign ROI, and recommend course corrections.
  • Work closely with creative and media agencies to ensure brand communication is impactful and consistent with brand positioning.
  • Drive pricing, positioning, and packaging strategies aligned with category and business objectives.
  • Collaborate with the sales team to translate marketing plans into actionable trade programs and channel strategies.
  • Manage marketing budgets efficiently while ensuring high-quality execution of all brand initiatives.

Desired Candidate Profile

Must Have

  • MBA/PGDM in Marketing or equivalent from a reputed institute.
  • 5+ span> years of experience/span> in brand management or marketing within FMCG or personal care categories (haircare experience preferred).
  • Proven ability to manage end-to-end brand ownership from strategy to execution.
  • Strong analytical mindset with proficiency in data interpretation and market analysis.
  • Creative thinker with the ability to translate insights into actionable plans.
  • Excellent communication, stakeholder management, and leadership skills.
  • Experience in working with cross-functional and agency teams.

Company Industry

Department / Functional Area

Keywords

  • Brand Manager

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Client of Anzaa Consultants


https://app.pyjamahr.com/careers?company=Anzaa%20Consultants&job_id=288312&company_uuid=442320F79A

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