Brand Manager

Client of Salt

The Brand Manager will be responsible for developing and executing brand strategies that strengthen our client s market presence, build brand equity, and deliver measurable business results. This role requires a strategic thinker with strong analytical skills, creativity, and hands-on experience in marketing execution.

Key Responsibilities:

• Brand Strategy & Positioning: Develop and implement brand strategies that align with business objectives and market trends.
• Market Analysis: Conduct regular market research and competitor analysis to identify opportunities, risks, and consumer insights.
• Campaign Management: Plan and execute 360 marketing campaigns across digital, retail, trade, and B2B channels.
• Performance Tracking: Define KPIs and monitor brand performance, ensuring ROI on marketing initiatives.
• Cross-Functional Collaboration: Work closely with sales, trade marketing, product, and digital teams to deliver integrated brand initiatives.
• Agency & Vendor Management: Manage external agencies, creative partners, and media suppliers to ensure timely and high-quality campaign delivery.
• Budget Ownership: Manage the brand marketing budget effectively, ensuring cost efficiency and maximum impact.
• Product Launches: Lead end-to-end go-to-market plans for new product introductions, from concept to execution.
• Brand Equity Building: Ensure consistent brand identity, messaging, and positioning across all channels and touchpoints.