Brand Manager
Outservingplus
Posted 30+ days ago
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
1. Product Knowledge
Deep understanding of waterproofing & construction chemicals range (e.g., cementitious, acrylic, PU).
2. Market & Customer Insight
Identify key segments: contractors, applicators, consultants, and homeowners.
3. Brand Positioning
Position SCIB construction as trusted, durable, and locally adapted.
Build differentiation through quality, ease of application, and long-term protection.
4. Channel & Trade Marketing
Support dealer/distributor promotions with training, POS material, and demo kits.
Engage applicators with loyalty programs and certification workshops.
Support both project and specification teams along with on land support
5. Campaigns & Communication
Seasonal campaigns during rainy months.
Mix of ATL, BTL & digital short videos, on-site demos, influencer partnerships.
6. Sales Support
Equip sales teams with brochures, project case studies, and competitive benchmarks.
Local promotions to drive conversion in key cities.
7. Performance KPIs
Brand awareness, lead generation, product trials, and sales growth in waterproofing & construction chemicals category.
Desired Candidate Profile
- 5-7 years of experience
- Have an experience in building materials or waterproof products
Company Industry
- Call Center
- BPO
- KPO
- Outsourcing
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Brand Manager
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