Brand Manager

Client of hirelebanese

Key Responsibilities

• Brand Representation & Identity
• Serve as a Company and Brand Ambassador, upholding and communicating the brand s values.
• Ensure consistent brand identity across all marketing and communication collateral, within & on the ground/retail sector and digital platforms.
• Contribute to the internal adoption of brand guidelines and tone of voice.
• Market Intelligence
• Analyze sales performance to support commercial planning and back strategic decisions.
• Track market trends, particularly shifts in the fashion, beauty, & FMCG industry.
• Retail POS Activation & Implementation
• Execute impactful on-floor (store) activations in coordination with the buying department, seasonal promotions, new product rollouts and special displays / themes.
• Manage branding and materials production, from concept to delivery, maintaining quality and brand consistency.
• Coordinate product visibility strategies in collaboration with the buyers, sales team and merchandising department.
• Special Activations & Event Execution
• Lead the coordination at events & activations; ensuring on-brand execution and impactful consumer experiences.
• Communication & Campaign Management
• Support and implement 360 communication strategies covering ATL, BTL, and digital.
• Update monthly campaign calendars together with the category managers, aligning product launches, seasonal themes, and communication channels.
• Oversee social media planning and content posting, ensuring alignment with brand voice and promotional plans.
• Creative & Agency Coordination
• Work closely with design studios on branding collateral, visual communication and production.
• Liaise with the advertising agency, managing creative briefs, timelines, and delivery of assets for multi-channel campaigns.