Brand Manager

Global Foods SAL

Key Responsibilities:

1. Brand Strategy & Development
• Develop and execute comprehensive brand strategies to strengthen brand awareness and market positioning.
• Define and communicate the brand s vision, mission, and values.
• Ensure consistency of brand identity across all platforms and materials.
2. Marketing & Campaign Management
• Plan and manage marketing campaigns (digital, social media, offline, events).
• Coordinate with creative agencies, designers, and internal teams for content development.
• Monitor campaign performance and optimize for impact and ROI.
3. Market Research & Analysis
• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Analyze sales, feedback, and data to refine brand strategies.
• Present insights and recommendations to senior management.
4. Product & Content Alignment
• Ensure product messaging, packaging, and communication reflect the brand identity.
• Collaborate with product development, sales, and retail teams to maintain brand alignment.
5. Budgeting & Reporting
• Manage branding and marketing budgets efficiently.
• Prepare regular performance reports and strategic recommendations.

Skills & Qualifications:

• Bachelor s degree in Marketing, Business, or related field.
• Proven experience in brand management or marketing (mid-level experience preferred).
• Strong understanding of market dynamics and consumer behavior.
• Excellent communication, analytical, and project management skills.
• Creativity with a strong eye for detail.
• Ability to work cross-functionally and manage multiple projects.