Brand Manager

Nestl Waters Lebanon

Write brand plans and ensure completion of activities to achieve business objectives. Position brand and reinforce brand equity, plan, and execute ATL campaigns BTL activations and social media strategies. Know the consumer deeply (Target the right consumers/ shoppers and understand their insights & Perceptions). Implement Brand Portfolio Strategy & Monitor Price Strategy for each brand and format (Promotion events ). Position a strong I&R Plan to match consumer needs. Manage the implementation of brand plans. Understand business impact & manage PFME investments. Manage relation with advertising agencies. Ensure full compliancy with Nestle Policy & best practices & ensure full compliance to company rules. Roll out CSV activities.