Brand Manager Novartis

About the Role

Key Responsibilities

Strategic Leadership & Brand Stewardship

• Define and champion the brand vision, positioning, and strategic roadmap for the MTA cluster (Morocco, Tunisia, and Algeria), including pipeline assets and upcoming launches
• Lead cross functional Brand Teams, ensuring integrated planning, launch preparedness, and consistent execution across all channels
• Identify portfolio opportunities, pipeline potential, and unmet medical needs, driving new product launch strategies , lifecycle planning, and corrective action plans to sustain long term growth

Marketing Excellence & Operational Execution

• Develop and execute robust tactical plans, end to end launch strategies , and omnichannel campaigns that are customer centric and fully compliant with internal SOPs and Code of Conduct guidelines
• Lead pre launch, launch, and post launch activities , including positioning, messaging, promotional material development, field force enablement, and launch performance reviews
• Monitor brand and launch performance through KPIs, market analytics, and customer feedback; proactively adjust strategies to optimize outcomes across the MTA cluster
• Manage brand and launch budgets and forecasts with a focus on efficiency, impact, and return on investment

Customer & Market Insights

• Engage with HCPs and KOLs to generate actionable insights that inform launch positioning, value propositions, and go to market strategies for Morocco, Tunisia, and Algeria
• Tailor launch and in market messages according to patient segment needs, addressing clinical priorities, disease burden, and treatment pathways across MTA
• Build strategic partnerships with key institutions and stakeholders to support successful product adoption and launch penetration

Cross Functional Collaboration & Launch Readiness

• Collaborate closely with Medical Affairs, Market Access, Regulatory, Sales, Supply Chain, and Global Marketing to ensure launch readiness and flawless execution
• Lead Integrated Brand Planning and Launch Excellence processes , ensuring alignment on timelines, objectives, risks, and mitigation plans
• Localize global and regional launch strategies and materials to reflect market dynamics, access conditions, and customer expectations across MTA

Key Performance Indicators

• Market share evolution, competitive positioning, and new product launch performance
• Quality and timeliness of launch execution and strategic/tactical plans
• Compliance with internal, regulatory, and ethical standards
• Effectiveness of cross functional collaboration and stakeholder engagement