Brand Manager

Client of Emdad For Management Consultation

Serve as single point of contact for all vendor matters across networking, servers, and wireless.

Lead QBRs, JBP (Joint Business Planning), and annual target/margin negotiations.

Manage vendor contracts, rebates, incentives, price lists, special bids, and deal registration.

Build the annual/quarterly GTM plan: revenue, margin, product mix, and market coverage.

Own pricing strategy, promotions, bundles, and approved discount corridors.

Coordinate demand planning/forecast with supply chain for OTIF availability and healthy stock turns.

Map, recruit, and tier resellers/SIs by segment (enterprise, SMB, public sector).

Launch enablement tracks: certifications, presales workshops, PoCs, and demo kits.

Co-own large opportunities with sales (pipeline reviews, win/loss actions, tender support).

Plan and execute co-marketing calendars (events, webinars, digital, PR) using MDF.

Track MDF ROI (leads, pipeline, CAC/payback) and ensure policy-compliant claims.

Maintain competitive positioning and battlecards for networking, servers, and wireless.

Train internal teams and partners on new releases, EOL/EOS, and solution blueprints.

Monitor KPIs (revenue, GP%, sell-through, stock aging, forecast accuracy, OTIF, MDF ROI).

Produce weekly dashboards and executive QBR packs; escalate risks with mitigation plans.